Mark Gongloff, HuffPostBiz's trusty financial news curator, is off today, so 7.5 things will be brought to you by Jillian Berman.Thing One: Diamond Grill: The Barclays interest rate fixing scandal may have forced the bank's CEO to resign Tuesday, but ... Seven And A Half Things To Know: Diamond Grill
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The Internet has been around a few years, so naturally, everyone should know how to create an effective Web site by now, right? Of course not! The storefront has been around for centuries, yet not every business is successful. How can this be?
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The consumer is a finicky breed. It is impossible to please everyone who happens by your Web site, but there are some standard components you must present. Just as every retail outlet isn't going to sell the same product; it will understand the consumer's general expectations of it. Each will probably express the product it offers prominently, provide examples of its product for consumers to see, display its contact information, and have someone on site who can attend to customers.
The same formula applies to creating an effective Web site.Here are some Web site MUST haves:
• A welcoming home page that contains key words to attract search engines;
• An "about us" page that demonstrates your credibility;
• Success stories and testimonials from satisfied customers or members;
• A "call to action" or pricing page that clearly expresses your product or service's terms;
• A prominent "contact us" page; and
• An online press kit that provides the media with all the tools it needs to write or report on your business or organization, as well as links or copies of media coverage you've already enjoyed (check for reprint permissions before offering copies of printed material).
Here are some details on each of these Web site components.
The Home Page: Do I belong here?
The very word "home" evokes comfort for most people.
Imagine having someone dance around in your storefront's doorway, blocking customers from getting in â€" or requiring them to hand over their name and phone number before opening the door. No customer will tolerate that kind of treatment.
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The instant someone reaches your Web site, they will ask themselves "do I belong here?" They may not realize they're asking that, but they are. A person seeking pet supplies who visits dogstuff.com is going to expect to find dog stuff â€" not the personal Web site of someone whose nickname is "Dogstuff." Make sure your product or service is featured prominently on your home page. People need to know if they are in the right place as quickly as possible.
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